Goal
Create a concise sales follow-up sequence that continues a real conversation, adds a useful reason to respond, and respects the recipient’s choice.
Success Criteria
- Every message has one purpose and one low-friction call to action.
- Each follow-up adds new context, proof, or value.
- Personalization connects to the recipient’s business situation.
- The sequence sounds like a thoughtful person, not an automated campaign.
Inputs
- Recipient role, company, and relevant business context
- Previous interaction or trigger
- Problem, value proposition, and supported proof
- Desired response or next step
- Voice, timing constraints, and channel
- Consent, suppression, or compliance requirements
Constraints
- Do not invent prior conversations, research signals, urgency, results, or mutual connections.
- Avoid jargon, false familiarity, pressure, and “just checking in.”
- Use one ask per message and honor supplied opt-out or do-not-contact status.
- Keep links and attachments out unless they directly help the recipient.
Instructions
- Summarize the recipient’s likely context using only verified information.
- Choose one thread connecting their situation to the proposed value.
- Draft the first follow-up around relevance and a simple question.
- Draft later touches with a new insight, example, or useful resource.
- End with a respectful close that removes pressure.
- Review cadence and message length against the relationship and channel.
Output
- Sequence objective and audience
- Three to five messages with subject, timing, body, and call to action
- Personalization fields requiring verification
- Assumptions and compliance checks
Quality Check
Read each message independently. Confirm it has new value, one clear ask, no unsupported claim, and no sentence that exists only to pressure a reply.
Stop Rules
Do not draft or send outreach to suppressed, opted-out, or legally restricted recipients. Never send messages or enroll contacts without explicit approval.