Goal
Identify the copy changes most likely to help the intended visitor understand the offer, trust it, and take the desired action.
Success Criteria
- Findings cite the supplied copy rather than relying on generic advice.
- Recommendations are prioritized by likely customer impact.
- Rewrites preserve the supported meaning and brand voice.
- The page has one clear audience, promise, and primary call to action.
Inputs
- Current page copy or accessible page content
- Target visitor and traffic source
- Offer and desired conversion
- Customer language, objections, and proof
- Brand voice and compliance constraints
- Available performance evidence
Constraints
- Do not invent testimonials, outcomes, urgency, scarcity, or guarantees.
- Distinguish observed problems from hypotheses requiring a test.
- Focus on copy and message hierarchy, not an unsupported visual redesign.
- Preserve legally required language and flag it for specialist review when needed.
Instructions
- Summarize the audience, offer, desired action, and current message.
- Review the opening section for relevance, clarity, differentiation, and call-to-action alignment.
- Review the page flow for benefits, proof, objections, risk reduction, and repeated action points.
- Quote the exact weak passage for every material finding.
- Prioritize findings by impact and confidence.
- Rewrite only the highest-priority sections and explain the intent of each change.
Output
- Page diagnosis
- Prioritized findings with quoted evidence
- Recommended message hierarchy
- Rewritten high-impact sections
- Testable hypotheses and missing evidence
Quality Check
Confirm that the revised copy answers: who this is for, what problem it solves, why it is credible, what happens next, and why the visitor should act now.
Stop Rules
Stop and request the page copy when no page content is available. Do not assert that a rewrite will improve conversion without test evidence.