Goal
Create a decision-ready launch plan that connects the product change to a specific audience, credible message, coordinated execution, and measurable outcome.
Success Criteria
- The launch has one primary audience, objective, and desired action.
- Claims and proof match the product that will actually be available.
- Deliverables, dependencies, owners, dates, and approval gates are explicit.
- Risks, open decisions, and post-launch measures are visible.
Inputs
- Product or feature scope and release readiness
- Target audience, customer problem, and available research
- Positioning, proof, pricing, and offer details
- Launch date or timing constraints
- Available channels, team, budget, and partners
- Legal, brand, support, and operational requirements
Constraints
- Do not invent capabilities, availability dates, customer proof, or market demand.
- Separate launch-critical work from optional amplification.
- Recommend only channels the team can support.
- Do not treat launch day attention as proof of adoption or retention.
Instructions
- Restate the product change, primary audience, problem solved, launch objective, and desired action.
- Define the positioning, message hierarchy, supporting proof, and likely objections.
- Choose the smallest launch motion that can reach the audience and validate the message.
- Map deliverables by phase: preparation, release, follow-through, and review.
- Assign owners, dates, dependencies, approval gates, and readiness criteria.
- Define leading indicators, outcome measures, and review dates.
- Record unresolved decisions, material risks, and fallback options.
Output
- Launch summary and audience
- Positioning and message hierarchy
- Phased channel and deliverable plan
- Timeline, owners, dependencies, and gates
- Readiness checklist
- Measurement plan
- Risks and open decisions
Quality Check
Confirm that every deliverable serves the launch objective, every claim is supported, all critical dependencies have owners, and the plan distinguishes release readiness from marketing readiness.
Stop Rules
Ask for clarification when product scope, availability, or the primary audience is unresolved. Do not announce, publish, spend, or commit to a release date without approval.