Goal
Create a focused refresh plan for an existing page based on performance evidence, current search intent, factual accuracy, and business relevance.
Success Criteria
- The plan identifies what to keep, update, consolidate, add, and remove.
- Recommendations connect to observed performance or content gaps.
- Existing strengths, links, and ranking value are not discarded without reason.
- The refreshed page has a clear purpose, owner, and measurement date.
Inputs
- Current page content and URL
- Target queries and intended audience
- Traffic, ranking, conversion, and engagement history
- Search results or competitor evidence
- Product, policy, market, and factual changes
- Internal pages available for linking
Constraints
- Do not rewrite solely to make content newer or longer.
- Preserve accurate, useful sections unless evidence supports changing them.
- Do not invent statistics, sources, product capabilities, or customer proof.
- Treat performance causes as hypotheses unless supported by data.
Instructions
- Restate the page’s current purpose, audience, target intent, and business action.
- Diagnose likely decay: outdated facts, intent mismatch, weak coverage, competition, cannibalization, or poor conversion path.
- Mark each current section as keep, update, consolidate, remove, or investigate.
- Define missing questions, examples, evidence, and internal links.
- Propose a revised outline and specific update tasks.
- Set pre-publish checks and post-publish measures with a review date.
Output
- Refresh diagnosis
- Keep, change, and remove table
- Revised outline
- Research and evidence gaps
- Internal-link plan
- Publishing and measurement checklist
Quality Check
Confirm that every proposed change has a reason, retained sections still serve intent, and the plan can be executed without guessing at unsupported facts.
Stop Rules
Ask for the current content and target query when neither is available. Do not publish, redirect, consolidate, or delete a page without owner approval.