Goal
Create a practical site architecture that helps people and search engines find distinct, useful pages without duplication, orphaning, or unsupported migration work.
Success Criteria
- Each proposed page has a unique audience job, search intent, and business purpose.
- Navigation, hierarchy, and internal-link relationships are explicit.
- Existing valuable URLs and migration risks are accounted for.
- Duplicate, thin, and unsupported page ideas are identified.
Inputs
- Business goals, audiences, products, and conversion paths
- Current sitemap, navigation, URLs, and page performance
- Search themes, customer questions, and journey evidence
- Planned content, products, locations, or markets
- Technical, CMS, localization, and compliance constraints
- Known redirects, backlinks, and high-value landing pages
Constraints
- Do not create a page for every keyword variation.
- Do not recommend deleting, merging, or redirecting URLs without performance and ownership review.
- Keep navigation based on user tasks and information relationships.
- Label search-demand or crawl assumptions that lack evidence.
Instructions
- Group audience needs and search themes by distinct intent and business job.
- Inventory current pages and mark keep, improve, consolidate, redirect candidate, or investigate.
- Propose top-level sections and child pages with one purpose per page.
- Define primary navigation, breadcrumbs, contextual links, and hub relationships.
- Identify orphan risks, overlap, missing coverage, and crawl-depth concerns.
- Create a staged implementation and migration plan with validation gates.
Output
- Architecture principles
- Proposed sitemap with page purpose
- Current-to-proposed URL decisions
- Navigation and internal-link model
- Content gaps and overlap
- Migration stages, risks, and validation checklist
Quality Check
Confirm that every proposed page serves a distinct need, important pages are reachable through clear paths, and all destructive URL changes remain reviewable recommendations.
Stop Rules
Stop when current URLs or business priorities are unavailable for a redesign. Do not publish navigation changes, redirects, canonicals, or deletions without technical and content-owner approval.